The surfing life,
I discovered against the backdrop of the city,
is a venerable one.
—Ed Thompson
Kevin Palmer Arizona
While visiting in Los Angeles one summer, I invited my niece Brooke to lunch. She was bright, beautiful, and had a law degree but was employed as a retail clerk. She was making even less than I did as a bartender while working my way through graduate school, and her dad was getting concerned. We were joined that day by two cousins, Matthew and Damon, whom I’d met years earlier during a surfing retreat for corporate executives in San Clemente, home of slow crumbly cobblestone reef break. Matthew and Damon’s course had taught the group much, encouraging even the most accomplished execs in our assemblage to reach the next business level. I hoped they could likewise encourage Brooke to see the silver lining in her employment cloud—to face fears, envision potential outcomes, find her true earning potential—and perhaps even pick up a few surfing tips
148 | Reawakening AN AMERICAN DREAM
You too can use Secret Success Standards from Mathew’s and Damon’s life story like the ones below as steppingstones to your own accomplishments:
- Focus with laser precision to create what you want, leaning on your strengths while depending on trial and error. Learn the intricacies that can create efficiencies—and make the effort look easy.
- Walk the fine line between control and letting go. Discern which operational tasks benefit you and which can be left unattended without undue risk.
- Bring together seemingly unrelated facts into information that will benefit your cause. Do so with an intention to determine how technology can enhance both your personal and professional effectiveness.
Kevin Palmer Arizona
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Author and Journalist Kevin Palmer – SMA Institute
Kevin Palmer Terminated From First base on over throw, worked his way up in Wall Street biggest firms. After learning everything he could from them, teamed up with other executives to advise smaller firms. Kept his license with a corporate clients, to day trade…a bad idea (story for another time or book)…but that addiction inspired his Behavioral Finance firm, sMa Institute which did groundbreaking research still used today in investment policies at some Wall Street firms.